How to Achieve a Successful Sale – Even in Changing Markets

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Muskoka Real Estate Matters – By Maggie Tomlinson

At this time of year, I often meet with property owners who have had their Muskoka cottages, homes or vacant land exposed to the market, but are frustrated at not having achieved a sale.

Here are some important things for sellers to consider:

Professional Representation – Real estate is one of your biggest investments – look for a well established Muskoka brokerage where Trust, Integrity, Knowledge & Discretion are paramount – and hire an experienced, full-time professional Realtor with a Reputation for Results.

Proper Pricing – While everyone wants to make the most profit possible on the sale of their property, listing with too aggressive a price can backfire. If the cottage or home stays on the market too long, it becomes stale and potential buyers may suspect a problem. In order to expedite the sale, your Realtor should review comparable sales and ever changing market conditions with you, and help you to ensure the price is right for your Muskoka property. 

Preparation – First impressions are key, so talk to your Realtor in advance about tips for property preparation, the repairs that pay off, and professional staging if necessary. Most buyers and their realtors will provide ample notice for property viewings, however sellers must also be prepared to accommodate short notice, Covid-safe showings whenever possible. 

Promotion – High quality photographs of both the interior and exterior of Muskoka cottages and homes are a must in today’s real estate world.  Professional realtors should also include aerial images as well as drone video footage. Coupled with the newest technology – 3D interactive iGuide virtual tours – prospective buyers will be able to begin their search on-line and to fully experience your property 24/7 at their convenience.

Successful sales result from sound marketing plans tailored to each individual client and property. Your Realtor’s marketing plan should guarantee maximum exposure for your Muskoka area property across appropriate digital and print media. Look for a professional who will invest in your listing & help you to reach more buyers – locally, across the GTA, and globally too.

Have high expectations of your Realtor, ask questions & remember – when you are ready to sell, it’s best to be “in the market”, not just “on the market”.

Until next time – stay safe, stay well, be kind – and happy buying and selling!


Maggie Tomlinson is a professional Real Estate Broker with Chestnut Park Real Estate Limited, Brokerage, serving her clients from the heart of Muskoka. Maggie has successfully been actively marketing and selling cottages, homes, vacant land and commercial properties for years.
If you have any questions about buying or selling, your answers are always just a phone call or email away.
705.644.9283[email protected]

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