Muskoka Real Estate Matters – By Maggie Tomlinson
As we enjoy the Thanksgiving weekend and Fall colour tours, it is my pleasure to share with the Muskokan readership a series of informative editorials with tips for buying and selling Muskoka real estate.
As a Real Estate Broker, I often meet with property owners who have had their Muskoka cottages, homes or vacant land on the market in the past, but without achieving a sale. One of their first questions is usually “Why didn’t my property sell?”. Well, here are some of the common mistakes that can affect the ability to sell:
Over Pricing – When a property is priced above market value it generally does not attract enough buyers, sits on the market for extended periods of time, and eventually goes stale. Your realtor should review comparable sales and current market conditions with you and help you to set the ideal price for your Muskoka property.
Availability – Most buyers and their realtors will provide ample notice for property viewings, however sellers must be prepared to accommodate showings whenever possible. Keeping your home or cottage in ‘viewing ready’ condition is also important in case there are last minute appointments.
Photography – Good quality photographs of both the interior and exterior of waterfront cottages and homes are a must in today’s real estate world. Professional realtors should also include aerial images as well as drone video footage. These along with the newest technology – 3D interactive iGuide tours with floor plans – allow prospective buyers to begin their search on-line and to experience your property 24/7 at their convenience.
Marketing – It’s no longer enough to simply rely on an MLS listing and a sign on the front lawn. Your realtor’s marketing plan should guarantee full exposure for your Muskoka area property across digital and print media. Look for a professional who will invest in your listing & reach more buyers – locally, in the GTA and globally.
Representation – Sometimes the realtor just isn’t the right fit. Do your homework. Real estate is one of your biggest investments – look for a well established brokerage where trust, integrity, knowledge & discretion are paramount – and hire a professional realtor with a reputation for results.
Have high expectations of your realtor, ask questions & remember – when you are ready to sell, it’s best to be “in the market”, not just “on the market”.
Until next time!